We are all aware of the risk seeking nature embedded in the financial industry. From tricky financial products to competitive and often ruthless business practices, our industry has historically prided itself on being merciless and money hungry. This reality has actually made it challenging for the industry to change alongside the times. So, as societal expectations evolve, there is an increase in demand for an ethical, transparent, and socially responsible approach to finance.

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But, who is making this demand? Well, we were wondering the same thing. So, we surveyed 1,000 people across the US to evaluate the importance of ethical investing for the average retail investor. Upon concluding the survey, we noted that 70.1% of people find it important to ethically invest when they are putting their money in the market.

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It is safe to say most people expect the financial industry to reflect their morality and ethical standards. 

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Recently, our CEO – George Kaila – shared his opinions regarding the DJT stocks with publications such as Forbes and CNN. Between all the lines of words, we recognized that his financial expertise would be great to help retail investors figure out how to ethically invest in the market.

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Which is why we just had to ask George to share some tips and ticks on how to make sure your money is going somewhere that makes both your pockets and heart grow! 

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1. Align your investments with your ethical code

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Everyone in the market has a personal stake in matters – their money. Investing ethically is more than possible, it just requires a focused ethical code. Before you can decide where to invest your money, you have to determine what kind of change you are hoping to put your money into. Whether it’s environmental sustainability, social responsibility, or corporate ethics, look for companies that align with these values.

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2. Determine the type of ethical investment 

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There are a variety of ethical investment types that you can choose from that align with your ethical code. An example is a Socially Responsible Investment Fund, which focuses more on morality by avoiding investing in such as gambling, firearms, tobacco, alcohol, and oil. Another is Environmental, Social and Governance Funds, which consider how environment, social and governance risks and opportunities impact a company’s performance. 

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3. Make your voice heard

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Investing ethically is an opportunity to take control of how your money is being spent. Companies genuinely committed will openly share their business goals, progress, and even challenges. But, you can go to quarterly investor meetings to voice your concerns and ensure these companies are truly operating with sustainable, responsible growth in mind. By investing in companies that accept accountability, you can rest assured your investment is aligned with your values.

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The financial industry is not some archaic dinosaur that refuses to grow; this is our opportunity to evolve with the times. Ethical investments are an excellent way for retail investors to prioritize their morality while still participating in the market. Embedding ethics into the financial industry allows firms to demonstrate that profitability and social responsibility aren’t mutually exclusive. Together, we can pave a future where finance genuinely serves society as a whole.

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