We’ve all heard the saying: “If you want it done right, do it yourself.” And for most things, that’s a pretty accurate statement. If you want your clothes organized a certain way, organize them yourself. If you want your pasta cooked a specific way, cook it yourself. But, if you want to start researching the stock market yourself, let’s make sure you’re doing it right first.

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We wondered who out in the financial depths would be doing their own economic and market research. So, we surveyed 1,000 people across the US to see how the average retail investor was making their investment decisions. We found that 33.3% of people make investment decisions based on their own personal research.

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But, does that really mean they’re making good returns on their investments? 

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We went back and forth with the team trying to decide the best advice to give people who seek to execute their own personal market research. Then, we remembered we have George. Who better to give advice on market research than someone who has been in the financial game since he was 16? 

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So, George narrowed down three tips and tricks he thinks you should use when venturing out to do your own market research.

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1. Understand who you are investing in

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Picking the right company to invest in is like Goldilocks picking the right soup – it can’t be too hot and it can’t be too cold. Finding the “just right” company to invest in requires you to dig into their financials. Evaluate the financial metrics of the company through their profit margins, earnings per share, or even their debt levels. This will help you assess the company’s long-term livelihood and how it can align with your financial goals.

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2. Stay up to date with market news and trends 

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Following the media coverage regarding the progression of the stock market provides you with the opportunity to grow your knowledge of the market, in turn, aiding you in making informed and expert investment decisions. Mainstream media, blog posts, and social media are all excellent tools to keep up with market trends. These resources can provide insights that will steer you towards more profitable investments.

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3. Use technology to your advantage

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The rise of artificial intelligence in investment platforms is insurmountable. These AI-powered tools and applications can analyze market data quickly to provide you with real time insights. Maneuvering all the technological advances that exist today can be difficult, however, the sheer accessibility of AI-based investment tools can throw you into the ring with the big, bad Wall Street dogs!

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Technology is here to stay and we have just the platform to help you navigate the market!

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Here at Prospero.ai, we are providing you access to AI-driven technology that analyzes droves of data to help provide insights and strategies you can utilize once you’ve conducted your research. We want to help you stay informed, collect truthful knowledge and make investment decisions that are so profitable, you must have done them on your own!

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