Taking the initiative to enter the financial market can be an intimidating process. Investing is more than just numbers and graphs, it is more than just knowing how to analyze the market or stay up to date with the trends. It is a complex industry that is highly intertwined with how we think as people. Figuring out what works for you when making your investment decisions can be a long winded journey. With so many research options regarding investment advice and strategies available, it can feel overwhelming deciding what works best for you.

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So, find some comfort in knowing that you are not on this journey alone. For many people, finding the most suitable decision-making method is a trial and error situation.  

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So, out of curiosity – and our never-ending desire to know more – we surveyed 1000 people across the US and Canada and asked them to share how they tend to make investment decisions. After receiving the top three answers, we wanted to help to steer you in the right direction when using these resources to make your investment choices!

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1. Doing your own research

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There’s so much information spiraling out there regarding investment hacks, ways to monitor the market, and methods to minimize risk. But, all of that means nothing if you don’t know the basics of investing. Taking control of your financial education can be challenging but the reward that follows is undeniable.

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33.3% of people say they do their own research prior to making any investment decisions. Vetting the information that drives your investments allows you to take a more selective approach to what you learn from your research. 

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Personal research can help you. cultivate a deeper understanding of the market, the companies you choose to invest in, and hopefully, create the best investment strategies for yourself.

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2. Relying on the advice of a financial advisor

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Turning to experts in the field is an excellent and powerful tool to help maximize your efforts in the financial market. Financial advisors have the knowledge and ability to help design investment strategies that are tailors to your financial goals.

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17.1% of people say they rely on the advice of their financial advisors when making investment decisions. That comes with a whole lot of trust. Placing your financial future in the hands of someone else can feel unnerving but you have to trust that your financial advisor knows their way around the market.

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3. Using online investment platforms

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Nowadays, everything feels accessible. With advancing technology, obtaining information about most things – including knowledge surrounding the financial market – is at the tips of your fingers. So, if you can’t afford a financial advisor, have no fear: There are some cost-friendly alternatives available for you to use. Online investment platforms and applications have user friendly interfaces to make it easier for you to produce clear investment strategies and approaches to help you meet your financial goals.

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21% of people say they turn to online investment platforms and applications when trying to make an investment decision. And, we think we know just the platform for you to use!

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Here at Prospero.ai, we are providing you access to AI-driven technology that gives you real insight to make informed investment decisions. Skip the waiting around for media outlets to publish stock trends and stay ahead of the game with top notch data analysis and market insights. We want to help you stay organized and work towards achieving your financial goals, one investment at a time!

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